What Is Local SEO?
Local SEO helps your business appear in search results when people nearby search for your services. When someone searches for businesses like yours, local SEO determines whether you show up.
The Essentials
- Google Business Profile - Claim and optimize your free listing
- Consistent NAP - Your Name, Address, Phone should be identical everywhere online
- Local keywords - Include your city/area in your website content
- Reviews - Encourage happy customers to leave Google reviews
Quick Wins
Start with these high-impact, low-effort tasks:
- Claim your Google Business Profile if you haven't
- Add photos of your work and team
- Ask your last 5 satisfied customers for a review
- Make sure your website mentions the areas you serve
SEO is a marathon, not a sprint. Consistent effort over time builds lasting visibility.